The Attention Shift · Season 1

Who's shifting the future of attention?

Communications pros Allison Braley and Sean Garrett sit down with the people deciding what billions of us see, share and care about — every other Thursday.

Attention Shift
Latest episode

Disruption with Discipline: Michael Corcoran’s Social Playbook

Ryanair’s bold, irreverent social media presence didn’t happen by accident; it was the product of a clear strategy rooted in the airline’s DNA and culture. In this episode, Michael Corcoran, former Head of Social Media at Ryanair and now founder of Slice, shares how he turned what many considered “shitposting” into a disciplined framework for brand building.Michael takes us inside the process of using the 4C’s brand strategy model (company, category, culture, and customer) to reposition Ryanair online, shifting customer expectations, leaning into disruption, and creating content that was educa

Episodes

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13 episodes
Navigating Crisis and Misinformation with Nick Shapiro
Ep 11Listen
Sep 11, 202553 min

Navigating Crisis and Misinformation with Nick Shapiro

In this episode, we talk to Nick Shapiro about how the lessons he learned in the Situation Room, where seconds and precise context can shape history, now guide the way he helps leaders and companies navigate today’s most pressing crises. From managing high-stakes decisions at the CIA to serving as national security spokesperson for President Obama in the White House, he learned the importance of arming decision-makers with the right information at the right time. That same discipline guides his approach to crisis management for organizations now, where speed, clarity, and credibility can make

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